Working professionals with or without prior IT or Digital background
DELIVERY MODEL
DURATION
TARGET AUDIENCE
Online
8 Weeks
Program Structure
Learning Modules
8 learning modules focusing on the digital marketing concepts and best practices with hands-on simulation on latest digital marketing tools
Online videos
40 pre-recorded four to five minutes online videos spanning over eight modules
Weekly assignments
Simulation of real business problems. Application of concepts learnt in weekly modules
Case Studies
Latest and popular case studies on digital marketing from Harvard business review
Forum discussions
An interactive collaborations on latest digital marketing topics.
Quiz
Based on concepts learnt in weekly modules
121 Meetings
Live face to face pre-scheduled skype meetings with faculty
Program Topics
Module 1
Digital landscape
- Principles of digital marketing
- Key players
- Developing objectives
- Customer interaction
Module 5
Paid search
- Search campaigns
- Principles of paid search
- Google search ads
- Monitoring performance
Module 2
Content Marketing
- Planning content
- Content creation and curation
- Publishing and distribution
- Measuring performance
Module 6
Email & Mobile marketing
- Strategic planning
- Managing campaigns
- Testing and optimization
- Tools and automation
Module 3
Social media marketing
- Strategic planning
- Setting up campaigns
- Engaging customers
- Data driven decision making
Module 4
SEO
- Business models
- Bidding keywords
- Search ranking
- Performance metrics
Module 7
Tools and Techniques
- Website optimization
- Google Analytics
- Tools- facebook, twitter
- Tools- youtube and video marketing
Module 8
Marketing best practices
- Data analytics
- Programmatic buying
- Marketing automation
- Use cases