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Digital Marketing

Working professionals with or without prior IT or Digital background
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8 Weeks

Program Structure

Learning Modules

8 learning modules focusing on the digital marketing concepts and best practices with hands-on simulation on latest digital marketing tools

Online videos

40 pre-recorded four to five minutes online videos spanning over eight modules

Weekly assignments

Simulation of real business problems. Application of concepts learnt in weekly modules  

Case Studies

Latest and popular case studies on digital marketing from Harvard business review

Forum discussions

An interactive collaborations on latest digital marketing topics.


Based on concepts learnt in weekly modules

121 Meetings 

Live face to face pre-scheduled skype meetings with faculty 

Program Topics

Module 1

Digital landscape

 - Principles of digital marketing

 - Key players  

 - Developing objectives

 - Customer interaction

Module 5

Paid search 

 - Search campaigns

 - Principles of paid search

 - Google search ads

 - Monitoring performance

Module 2

Content Marketing

 - Planning content

- Content creation and curation

 - Publishing and distribution

 - Measuring performance

Module 6

Email & Mobile marketing

 - Strategic planning 

 - Managing campaigns

-  Testing and optimization

 - Tools and automation

Module 3

Social media marketing

 - Strategic planning

 - Setting up campaigns

 - Engaging customers

 - Data driven decision making

Module 4


 - Business models

 - Bidding keywords

 - Search ranking

 - Performance metrics 

Module 7

Tools and Techniques

 - Website optimization

 - Google Analytics

 - Tools- facebook, twitter

 - Tools- youtube and video marketing 

Module 8

Marketing best practices

 - Data analytics

 - Programmatic buying

 - Marketing automation

 - Use cases

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