Digital Marketing

Are you a B2C company ? Do you want to connect and interact with your right customers online ?  Do you want to boost your sales ?

If yes, then Digital marketing is the most important skillset for your organization.

In this 3-day interactive classroom based training program you will learn the various interesting digital marketing concepts, tools and techniques to enhance your competence and take your career to the next level. There will be getting a hands-on experience through  exercies, case studies, simulations and demos that would give you a feel of the real world and help you understand your customers better.

 

After the end of the course, you will be able to

-Understand the concepts, trends, tools and technologies in the digital marketing ecosystem

-Understand the online user behaviour on digital media

-Explore various digital marketing career paths and choose the right one for you

-Explore various digital marketing strategies and choose the right one for your firm

-Design a digital marketing campaign for your organization

This course is for:

- Marketing executives

- Account Managers

- Sales reps

- Customer success managers

- Anyone who wants to make a career move to digital marketing

Duration:

3 days

Mode of delivery:

Classroom

Course Content

Digital Marketing Landscape

- Principles of Digital Marketing

- Buyers journey

- Digital channels

- Industry trend and customer research

Social Media Marketing

- Facebook, Linkedin, Twitter, Instagram marketing

- Customer engagement

- Campaign planning and optimization

- Best practices and insights

Search Engine Optimization (SEO)

- Paid and organic search

- Keywords selection and planning

- Analyzing traffic types

- Performance measurement

Email Marketing

- Principles of email marketing

- Creating effective email campaign

- Evaluating email campaign

- Chatbot marketing concepts

Digital Marketing Advanced topics

Content Marketing

- Benefits of content marketing

- Content marketing strategy

- Content creation and curation

- Content publishing and distribution

Search Engine Marketing

- Elements of paid search

- Campaign creation with tools

- Optimizing search campaigns

- Performance management

Inbound Marketing

- Fundamentals of inbound marketing

- Growth funnels and flywheel

- Creating buyer persona

- Buyers journey for business

Web Analytics

- Web analytics principles

- Goal setting with analytics

- Monitoring campaigns

- Analytics tools and techniques

- UX/UI design

- Chatbot marketing

- Growth hacking

- Strategies and best practices

Post completion support

You will be eligible to opt for 30 hours of free consultation and coaching sessions per batch post completion of the course. The main focus would be on how to apply the right digital marketing strategy or start an online market campaign for a new product or service. Participants are required to sign-up for the sessions in advance with the course faculty. 

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